No One Cares… You’ve Got to Make Them Care
Let’s face it, folks. We tend to overestimate the magnificence and appeal of our products. A natural bias clouds our judgment. But here’s the cold, hard truth: No. One. Cares. No one cares about your company. No one cares about your tech. No one cares about your patents. Your prospective customers? They’re busy, distracted, and […]