Buzzhoney is offering you the same guide we use to strategically plan all our website projects.
This planning tool is based on decades of website design and development experience. It will help you think through your goals and answer the important questions before you start any web project, saving you stress and missteps later.
While every customer is different, no matter the industry they all want to be experience something positive when they visit a website. You have one chance to make that happen.
Don’t make visitors figure out what you can do for them, be clear and compelling to grab and hold their attention. And don’t throw competing messages at them hoping something will stick. It won’t.
Stop blabbering on and on about you, your business, your products, etc. It’s all about them… their problems, their needs, their wants. Make them the focus of your site and they’ll reward you with their business.
Hey, we get it. You do a lot, you know a lot, you sell a lot of great stuff. But don’t risk overwhelming your visitor by jamming every pixel of web real estate with everything and the kitchen sink. Less is often more.
Stop with the boring case studies. Forget the Captain Obvious blog posts. Be interesting. Be clever. Be funny. In other words, be human. People like to do business with humans, especially ones they like.
Stop putting up roadblocks in front of site visitors. Make it easy for them to engage with you. Don’t make them search for the phone number or figure out how to take the first step. Make it easy like Sunday morning.