Step #1
Bring Your Audience Segments to Life
Working with you we identify the characteristics of your perfect customer and other key influencers. We uncover their CORE personal and professional motivations so we know what makes them tick.
Working with you we identify the characteristics of your perfect customer and other key influencers. We uncover their CORE personal and professional motivations so we know what makes them tick.
With empathy for your customer at the center of our process, we now connect the underlying value of your business to their specific needs, wants, and aspirations. We articulate your value in a way that is compelling, highly differentiated, and believable.
Now we are ready to draft an architecture to support all of your company's sale and marketing communications. We break down the unique message needs of each of your audience types, shaping the strategy to connect with and persuade even the most stubborn buyer.
Now we begin to turn the messaging strategy into actionable copy... finding the right headlines to grab attention, and telling the right stories to hold it.
Finally, we help you incorporate this new messaging approach across all of your sales and marketing touchpoints... website, pitch deck, digital ads, LinkedIn profile, youtube channel, etc.
What if prospective clients sought YOU out for help and advice, practically chasing you to work together?
What if you and your company were perceived as the leaders in your niche, the first to come to mind when people discuss industry experts?
What if you were able to initiate conversations with your prospects, as a peer and trusted advisor, rather than being seen as a groveling vendor trying to “sell them?”
What if you were always in the driver’s seat during the sales process, and could be selective enough to only “allow” perfect clients aboard?
What if you could charge top dollar for your services, so you could in turn provide maximum value to your clients?
What if every day of the week you would wake up to new messages from prospects anxious to meet with you?